Internet (Doing Business on)

Internet (Doing Business on)

Prerequisites: None

Audience: Anyone who wants to learn about conducting business on the Internet and corporate managers and entrepreneurs who want to develop a plan for marketing their business on the Internet.

Course Length: 1 day

Doing Business on the Internet is designed to:

Give students the opportunity to learn about the vast information resources and marketing potential of the Internet.
Teach corporate managers, entrepreneurs and sales & marketing executives how to develop business plans and marketing strategies for effective use of the Internet.

Key topics:

· introduction to Internet services and tools

· using the Internet as an information center

· using the Internet as an alternative communications tool

· the virtual storefront

· determining the best solutions for your business

CourseOutline

A Brief Introduction to the Internet

Players

Trends

Why Businesses are Using the Internet

Competitive Advantage

Communication

- Internal

- External

Collaboration (Virtual Corporations)

Information Retrieval

Marketing and Sales

Cost Containment

Continued...

Introduction to Internet Services and Tools

E-Mail

FTP

Telnet

News Groups

Gopher

Archie

Veronica

WAIS

World Wide Web & Browsers

The Internet as an Alternative Communications Tool

Compare costs and effectiveness of Internet communications

- Telephone

- Faxes

- Regular mail

The Internet as an Information Resource Center

Sampling of Information Available on the Internet

- Government

- Educational

- Business Sources

Identify potential uses in your business

Identify individuals to be the Internet Reference Librarians

The Internet as a Marketing Tool

Intermarketing

- What is Intermarketing?

- Traditional vs Intermarketing

Develop an Intermarketing Plan

- Choose a Marketing Model

- Billboards

- Yellow Pages

- Brochures

- Virtual Storefront

- Acceptable Use Policies (AUP’s)

- Give Something Back to Your Customers

- Evaluate the Results

Commercial Networks

Financial Transactions

Access Successful Business Sites

The Internet Culture

Individualism

Protection

AUP’s

Opinions and Flaming

Security

Determine the Best Connection Solutions for Your Business

Bandwidth and Performance

Evaluating and Selecting your Internet Service Provider

- Connection Options

- Setup Fees and Monthly Costs

- Equipment Needs and Responsibilities

- Technical Support and Configuration Options

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