Web Presence (Creating a)

Prerequisites: None

Audience: IS managers wanting to incorporate a Web site into their network, marketers looking to expand their company’s visibility and reach, advertisers needing a fresh and energized medium to present their product and individuals who want to learn how to build successful Web pages.

Course Length: 2 days

 

Securing Your Internet Connection is designed to:

 

Key topics:

· an overview of the World Wide Web

· visiting successful sites and planing for yours

· implementing the Web server

· basic html documents

· advanced html commands

· management issues

 

Course materials and services:

· student work book, Creating a Web Presence

· disk with useful Internet tools

· Web page created by student

· three months toll-free help-desk support on any of the topics covered during the course

· access to ’ Bulletin Board Service (BBS)

 

Course Outline

Overview

What is global hypermedia?

Quick demonstration — Accessing text, sounds, and images

Brief history and projected growth of Internet and World Wide Web

Review of what will and will not be covered in this class

Look at class tools and mention other Wave Internet offerings

 

Getting Started - Planning Your World Wide Web Page

Understanding what a Web Page offers

- What is HyperText Transfer Protocol (HTTP)?

- What are Web clients (browsers) and servers?

- What are Universal Resource Locators (URL)?

- Introduction to HyperText Markup Language (HTML)

- Understanding links

- Design and Implementation Considerations

- Identifying Your Objectives (Goal of page to be designed)

- Understanding Your Audience

- Dealing with a Changing Environment

Begin Planning Page

- Draft Home Page

- Overall Goals and Effect

- Logo

- Preview

- Links

- Determine Main Topics and Note Subtopics

- Separate Pages

- Bookmarks

- Choose Organization and Navigation Method

- Linear

- Tree

- Pyramid

HTML Fundamentals

Tags

- <HTML>

- <HEAD>

- <BODY>

- Adding Tags to Your Page

Text principles

- Title

- Headings

- Body

- Adding Text

Emphasis

- Italics

- Bold

- Lists

- Adding Emphasis

HTML Fundamentals continued

Layout

- Lines

- Spaces

- Blocking

- Adding Layout Components

Add text and formatting to additional pages (optional)

Learning from Strong Web Sites

Where do you find the best sites?

- Look at "Wave's top 10 sites"

- Search indexes by topic

What do good sites have in common?

- Clear idea of what they’re doing

- Consistent, clean style

- Reasonable use of graphics

- Added value

What resources are on the net to help Web spinners?

- HTML Primer

- Index of HTML Guides on the Internet

- Good style guide

- Bad style guides: What NOT to do!

Intermediate HTML

Interactive design principles

- Linking

- To Your Other Pages

- To External Sites

- To Bookmarks

- Adding Links

Graphic elements

- gifs

- jpeg

- Browse on-line graphics

- Convert .bmp to .gif

Color

- Backgrounds

- Text

- Change colors

Introduce image maps

Advanced HTML Features and Options

Forms

Netscape extensions

Sound files

Java

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